The Science of Scent & Attraction

Scent is the most primal and mysterious of our six senses. Throughout human evolution, our sense of smell has been a key to our survival as it's often our first signal of safety or danger.

Smells get routed through your Olfactory bulb, the brain’s receptor that is closely connected to our Amygdala, which is in part responsible for the fear we feel when falling in love, and our Hippocampus, which processes memory and emotion.

Scent is also scientifically proven to determine who we are attracted to. Not by what we buy at the beauty counter, but through our own biological messengers: pheromones.

Pheromones are excreted by several areas of the body, including the skin, sweat glands, saliva, and urine, and are linked to some of the most crucial stages in our lives, from breastfeeding to mate selection. 

The term ‘pheromone’ was coined by two hormone researchers, Karlson and Luscher, who created the word from the Greek words pherein, meaning to bring or transfer, and hormon, meaning to excite.

These arousal-stimulating chemicals signal sexual desire, sexual readiness, hormone levels, fertility, and the deepest emotions on a psychological and physiological level. Pheromones naturally increase levels of sexual responsiveness between well-matched individuals in order to maximize the potential for successful mating with members of the opposite sex.

Yes, pheromones are so powerful that they can physiologically signal your genetic compatibility with whomever you are with. The landmark white T-shirt test found that women consistently preferred the odors of T-shirts that had been worn by men who were genetically compatible with them, and were actually turned off by those who were genetically incompatible.

Smell has the power to evoke both positive and negative psychological states of mind and reactions in milliseconds. Since we are all wired differently, that makes the science of attraction incredible interesting. Not only should we trust our gut, but our sense of smell, too!